Professor Keith Sawyer mentions that The group has the...

the dispute among consumers is the key to profitable product-design changes.

the famous products result from professionals working individually to achieve the aims of the group.

improvisation and trial-and-error always leads to the best solutions for the market place.

good jazz performances are made up of individual musicians who strive to play their instruments far louder than the others.

it is the whole orchestra that makes the music sound pleasant just as it is the whole professional team that will achieve a successful solution.